Sustainable technologies are continuously increasing in popularity, by supporting these efforts, you can appeal to a much wider demographic of customers. Additionally, supporting sustainable innovations can greatly improve brand image. Opportunity to form strong relationships with the innovators.
The more these innovations are supported, the more practices in production and consumption will change to match the supported practices. By supporting sustainable initiatives, it encourages other suppliers to also be more sustainable.
Reduction of negative externalities related to production and disposal. For example, the use of ocean-bound plastics in HP's new computer recycles plastics instead of putting more plastic into the environment.