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Magnified Grass


12. Ensure Sustainable Consumption and Production Patterns

Using alternative fibers suitable for the type of material being produced




SDG Alignment

Target Description

Level of Effort

UN SDG Target


By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse.


Category Assessment



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(1) Assess by gathering the required details for end product such as current weight/composition, budget needed.
(2) Calculate the environmental impact of your paper by using this calculator (


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Use of alternative fibers can potentially save money, and can also be used as a branding prospect, if it makes your end product more sustainable/novel/unique.

Use of alternative fibers can decrease environmental impact if procured and processed correctly.

Strategy Build & Execution

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(1) Consult with your engineers on the end product requirements (such as thickness, durability, features).
(2) Evaluate fiber alternatives that can meet the requirements (be proactive to evaluate the overall environmental impact of the alternative fibers, as manufacturing can play an important role in the sustainability value of these products, and those processes can vary greatly) (
(3) Conduct an impact analysis to evaluate the environmental and commercial impacts of using the alternative fiber (which include the manufacturing processes and switching costs).
(4) Get all your business units to align with the decision on the new fiber.
(5) Test your manufacturing processes with the new fiber, whether the results are successful and if so, then scaling up is an opportunity.

Supplier Negotiation & Contract

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Negotiate with your chosen suppliers to ensure standards that are in place to support your goals and targets.

Supplier Performance & Management

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On an annual basis, re-evaluate the established targets; discuss new technologies in terms of sustainable paper materials and the potential for the procurement of these products. Annually review your certifications (especially in accordance with environmental and human rights regulations).

Resource Links

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