(1) Consult with your engineers on the end product requirements (such as thickness, durability, features).
(2) Evaluate fiber alternatives that can meet the requirements (be proactive to evaluate the overall environmental impact of the alternative fibers, as manufacturing can play an important role in the sustainability value of these products, and those processes can vary greatly) (https://aiche.onlinelibrary.wiley.com/doi/full/10.1002/amp2.10023).
(3) Conduct an impact analysis to evaluate the environmental and commercial impacts of using the alternative fiber (which include the manufacturing processes and switching costs).
(4) Get all your business units to align with the decision on the new fiber.
(5) Test your manufacturing processes with the new fiber, whether the results are successful and if so, then scaling up is an opportunity.